Episode 23- Hype Yourself, The Magic in the Sauce, & Catching the Perfect Media Opportunity
Lucy Werner is a London-based publicity expert and author of Hype Yourself: A No-nonsense PR Toolkit for Small Businesses. Her success has been paved by hard work and servicing independent brands, startups, and entrepreneurs. With over 16 years of experience in PR, Lucy prides herself on filling the gaps where traditional agencies lack.
In this episode, Lucy shares her public relations journey and tips on building your relationship with media. Listen in as Liz and Laura dive deep into the media landscape, exploring SEO best practices, media kits, and mastering the one-liner.
Want to hype yourself? Follow Lucy Wern on Instagram and check out her awesome shop to purchase the Hype Yourself book & more.
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Like our new jingle? This season's jingle features vocals by the Swedish-American recording artist Mapei.